The supply is the most critical part of the business, because it is a traditionally wild collection product. MASAC counts with a successful supply strategy and efficient practices, always respecting its strategic partners in the value chain. It is because of this that MASAC was able to increase its market share from 6% in 2009 to 20% in 2011 and which continues to increase.
MASAC was founded on May 2007 in Lima, Peru with the purpose of processing the Pod of the Peruvian Tara Tree. With the help of new technology, human resources and an effective business strategy it has been able to be placed among the leading companies in the industry in a very short period of time.
The company today has around 90 workers, is extremely committed to its customers and through implemented procedures has managed to develop the best quality controls. In view of the future, MASAC will continue to develop the added value of this Peruvian Tara Pod through its qualified Research and Development staff.
To be the leader in volume, efficiency and value added for tara gum, tara powder and other products derived from or related to Tara Tree fruit. This thanks to good quality standards, low costs, and the best human capital as well a deep respect for the principles of biodiversity and the environment.
To meet the demanding needs of the domestic and international markets, introducing natural products of good quality to the food, pharmaceutical and tannery industries.