MASAC (Molinos Asociados SAC) was established in Lima, Peru, May 2007 to process the fruit of the Tara tree. With the help of new technology, excellent human resources and effective business strategies, the company has become a leader for exporting Tara products in a very short period of time.
The supply is critical to the business of Tara, as it is a traditional product of wild collection. MASAC, has successfully sourcing strategies and effective practices for the supply of raw materials and respect for their partners in value chain. This fact and the observance of the principles biodiversity allowed the company to source enough raw material to increase its market share to 20% of total exports in 2011 compared with the market share of 13% in 2010 and 6 % market share in 2009.
The company now has 45 employees, is strongly committed to its customers and has implemented procedures for effective quality control. Its looks to the future is to continue adding value added is a fundamental requirement and necessary to continue to share the benefits from their supply chain.
To be the leader in volume, efficiency and value added for tara gum, tara powder and other products derived from or related to Tara Tree fruit. This thanks to good quality standards, low costs, and the best human capital as well a deep respect for the principles of biodiversity and the environment.
To meet the demanding needs of the domestic and international markets, introducing natural products of good quality to the food, pharmaceutical and tannery industries.
Quality: All what is produced, as well as quality relationships with employees, customers and suppliers.
Equity: From and To the employees, work required and good treatment, clients and suppliers, through respect and reciprocity.
Innovation: Constant search for more efficient and innovative processes , both in production and management of the company.